- New AR/VR park boasts attractions that will take visitors to another world
- Aggressive regional expansion plan for the entertainment park
ON the top floor of Mid Valley Megamall in Kuala Lumpur, Southeast Asia’s first Virtual Reality/ Augmented Reality theme park, The Rift opened its doors and invites visitors to step into another world.
Officially opened on 20 Dec 2017, The Rift stretches across 40,000 square feet and boasts 25 virtual worlds visitors to get lost in is said to cost in the region of US$4.9 million (RM20 million) to build. This is combined with augmented reality and attractions that involve physical activity.
“The Rift brings the latest high-tech entertainment experiences to Malaysia, it is the future of family mall entertainment. We want Malaysians from all walks of life to experience the very best in digital immersion and entertainment plus there is something for everyone to enjoy here,” said The Rift’s group executive chairman and managing director Simon Foong (pic above) during a media preview session.
A serial entrepreneur, Foong is responsible for brands like The Body Shop and Aquaria KLCC. This idea for a AR/VR theme park has been in the back of his mind for the past three/four years. Finally, after a whirlwind six months of planning and building The Rift is a reality.
Among the attractions at The Rift is Zero Latency, a free-roaming immersive VR experience that puts players inside three different scenarios like surviving the zombie apocalypse or embarking an interstellar rescue mission.
There is also a Terminator-themed laser tag game with Terminator X and VR Adventure that tasks participants to escape the Minotaur’s maze.
In terms of AR related attractions The Rift has Hado PVP (Player Versus Player) where teams of players face off against each other and in a game akin to competitive dodgeball but using lasers and fireballs.
For adrenaline junkies, The Rift also offers The Leap where visitors can have the exhilarating experience of indoor bungee jumping and the Hurricane VR which takes them on a gripping 360° flying journey through a virtual universe like no other. There is also the HoloWall which combines rock climbing and augmented reality to present a truly unique experience with distinct routes and games.
The Rift currently has an opening promotional pricing of RM98 for The Rift package that includes access to 10 attractions and Zero Latency. Visitors may also choose the Exit Reality package at RM55 which is inclusive of 10 attractions, while the Zero Latency experience is priced at RM52 as a stand-alone attraction.
Beyond opening the first The Rift adventure park in Kuala Lumpur, Foong also hopes to expand the brand into other cities with plans to open a second park in Johor as well as expanding into other countries such as Indonesia and Thailand next year.